Join the future of Real Estate

Coldwell Banker Training Academy

Coldwell Banker Training Academy is considered one of the specialized institutes in Egypt that offers Real Estate education development and this should help Egypt build their leaders of tomorrow and create a deeper pool of talents in the Real Estate sales field. These courses are designed to offer all candidates interested in Real Estate sales a greater insight into the profession of selling and closing deals. Coldwell Banker Courses are delivered by professionals with over 10 years’ experience in real estate, the courses consists of both theoretical and practical elements of the real estate sales process with the emphasis on negotiations and closings.

The course provides practical guidelines for business professionals interested in exploring the opportunities digital marketing offers to manage and enhance the visibility of their products or services in today’s market space. The course helps the learners compete in the job market through acquiring the knowledge and skills needed to utilize and manage various social media advertising tools; like Facebook Ads manager, LinkedIn Ads manager and Instagram Ads.

What you will get:

  • Test marketing strategies and audience selection plans.
  • Illustrate the various tools of social media used for business purpose
  • Demonstrate how to brand a product or service through various social media ads campaign.
  • Create content that builds successful customer engagement.
  • Define the functionality of Facebook, Instagram and LinkedIn in generating business growth.
  • Manage the paid social media Campaigns.
  • Identify the target demographics, behaviors and interests within each platform for each campaign.
  • Demonstrate audience targeting skills for maximizing the reach of paid promotion.
  • Design the optimal ad schedule and budget.
  • Demonstrate Social media optimization for brand awareness and visibility
  • Analyze the progress of social media through its analytics

Tools you will be familiar with:

  • Facebook Analysis Tool
  • Facebook Ads Campaigns manager
  • Facebook Campaign Testing methods
  • Ads Objective
  • Budget and scheduling
  • Lead Generation Forms
  • Engagement Types campaign
  • Managing campaign through portable devices
  • LinkedIn Ads Campaigns manager (New UI)
  • Facebook Pages
  • LinkedIn Company Pages
  • SEO Outlines                                      

Course Duration: 19/26 October    From 10 am to 3:00 pm      Fees: 950

Price: 950 EGP

Part 1: Professional Sales Certificate


This certificate is designed to help candidates become Professional Residential Real Estate consultants and enhance the skills of consultants who already work in the field. Candidates will gain the knowledge of setting their goals, identifying the sales cycle, client handling, negotiation skills, and closing deals in order to submit the first 3 week business plan at work.

Target Audience:

Candidates Interested in pursuing a career in Real Estate Marketing
Self-investors who want to improve their knowledge in the Real Estate market

Course Outline:

Day 1:

Roles of Real Estate Associate REA

  • Key Responsibilities of Sales Advisor
  • Characteristics, Skills & Qualities
  • Habits to become a more effective salesperson 

Customers Buying Cycle

  • Customer Buying process
  • How to apply the cycle of success?
  • What is the DNA?

Sales Cycle:

  • Stages & Steps of sales Process
  • Principles of Sales
  • Identifying and understanding your target market

Prospecting tools & Methods

  • Using change to create discontent
  • Developing your sphere of influence
  • Developing an effective attack plan to attract new prospects

Day Two:

Approaching your prospect

  • Actively generate new leads using different sources
  • Telephone Approach
  • Steps on how to obtain appointments with clients
  • Applying the ABC Technique
  • How to avoid mistakes.

Time Management for sales associates

  • Nature & Facts
  • Definition & Specification
  • Benefits & priorities

Day Three:

Showing Tips

  • Showing Preparation
  • Highlight on curb appeal

Features Vs. Benefits

  • Needs, Wants & Buying Motives
  • Translate features to benefits
  • Types of Benefits
  • Developing your sphere of influence
  • Developing an effective attack plan to attract new prospects

Real Estate Negotiation Strategies to attain a client

  • Distinguish between bargaining, influencing and negotiating
  • Uncover buyer’s DNA
  • Steps of selecting properties
  • Techniques for demonstrating properties
  • Identify buyer signals
  • Practice the skills necessary for good negotiation
  • Identify the three critical variables that impact every negotiation
  • Building negotiation strategy (win-lose & win-win)
  • Learning the 10 golden negotiation tips

Real Estate Closing Deals

  • Identify what’s the meaning of closing
  • Closing is using K.A.S.H. technique (Knowledge, Attitude, Skills, Habits)
  • Understand why “Closing” seems so hard
  • How to handle objections
  • Learn different types of closings

Round (1) 20/21/22 + Round (2) 27/28/29 October ( From 10:00 am to 3:00 pm)    Fees: 3500

Part 2: Effective Sales Communication & Persuasion Certificate

This course develops your ability to focus on your outcome, tune in to your audience and develop your message for clarity and impact. Your ability to create an environment for open discussion and ongoing dialogue is crucial for communication success. The communications skills covered in this course will increase your ability to exercise choice and control for every type of conversation, influence without authority and improve quality of relationships and productivity. helps sharpen the skills of even experienced sales professionals, enabling them to take advantage of sales opportunities and aggressively expand their business
It offers the opportunity to utilize your talents to present yourself effectively and confidently within your daily environment.

Whether it’s the speech you deliver in the boardroom, the level of attention you give your client when they are talking to you, it all means something. This workshop will help participants understand the different methods of communication and how to make the most of each of them. it also More than simply a requirement for those looking to sharpen their sales skills, it is also essential viewing for those who wish to express themselves in a more confident and forthright manner allows individuals to take control of how they are perceived from the outside world in a practical, efficient manner with one to one support and guidance provided throughout

Do people buy into your ideas? Can you convince the people around you that the world can be a better place? Are you able to get the support and resources you need to be successful? What do you say when customers say Let me think about it and leave after all of your exerted efforts?
This Workshop also is designed to introduce you to the idea of how more powerful person you can be by becoming a Persuader in your life generally and in Sales specifically and how can this increase your hit rate and eventually your income as a result. 

Target Audience:

  • Individual contributors, Managers, Team leaders, whose success depends on their ability to communicate clearly, to be understood and to influence how another person performs, and create positive working relationships.
  • Professional sales people
  • Lay people looking for ways to be more influential
  • Those who would like to start a career in sales
  • Anyone interested in the psychology of sales and dealing with people
  • Managers

Course Objectives: 
This course will train participants in 4 days the following topics:

1) What is Customer Sales psychology?

2) Professional Business Communications Skills:

  • Speak with more confidence & Listen Carefully
  • Steer Conversation & influence people 
  • Move the confidence to make more of an impact on audience 
  • Verbal, Written, Visual

3) Dress for Success (Appearance & Nonverbal Communications)

  • Body Language & Gestures 
  • The Importance of First Impression
  • How decently your handshake 
  • Importance of your smile and maintain eye contact 
  • What do wear and what don’t? (Man V.s Woman)

4) Emotional Intelligence

  • IQ & EQ
  • What is emotional intelligence?
  • 19 Competencies of Emotional Quotient
  • Can be EI be developed

5) How to Simplifying your business brain?

  • State the Reasons behind your failures with customers using the wrong body language

6) Presentation Skills:

  • How to do an effective presentation using the Four Ps 
  • Plan
  • Prepare
  • Practice
  • Present

7) Business Meeting Etiquette:

  • Golden Rule
  • Platinum Rule

8) Client types: 

  • Forever Buyer
  • Quick Seller
  • First Time Buyer
  • Urban Dweller
  • Profiteer

 9) How to deal with different types of clients using professional business real estate languages

10) 1st: Winners Mindset:

  • Facts.
  • Hunters Way.
  • The Always winning question.
  • Best Utilize your time.
  • The Law of 3.

11) 2nd: Preparing for Persuasion:

  • The first impression is everything .. What to do? And how to do it?
  • What is Rapport? And How is it created?
  • Matching & Mirroring.
  • How to uncover critical hidden information.
  • The difference between listening and active listening.

12) 3rd : Persuasion Techniques:

  • Facts Tell, Stories Sell.
  • Emotions, not Logic.
  • Expectations “ Balloon Theory “
  • 3 Boxes
  • How to paint mental pictures
  • Pacing & Leading.
  • Feel, Felt, Found.
  • Golden Silence

13) 4th: Closing Techniques:

  • Never to use.
  • The Invitational close.
  • The Reverse close.
  • Customer says let me think about it, and you say

         Fees: 3000

Price: 6000 EGP

Sales Management Course Topics

  • Sales Manager Role
  • Adaptation to change
  • Communication
  • Sales meetings
  • Sales planning and reports
  • Time Management
  • Motivators for each sales team member
  • Sales recruiting, interviewing and hiring
  • Training, Coaching, and counseling
  • Leadership

Sales Management Course Outline

Sales Management 

  • Master the transition from salesperson to sales manager & define the Managerial Role for Achieving your best results
  • Develop systems and tools, during sales management course exercises, to better support your salespeople
  • Use self-directed work teams and focused job structures to enhance performance
  • Predict sales success by observing sales process steps and conversion rates
  • Learn How to Adapt to change passing through your five stages of change
  • How to be effectively communicated with your team inside your industry and how to be an influencer
  • A better plan, organize and conduct sales meetings
  • How to perform your sales Report & Sales planning?
  • Learn sales team building strategies to boost group motivation levels
  • Discover new forecasting and pipeline balancing systems and tools
  • Experience, in the sales manager training, multiple methods of dealing with resistance and conflict

Sales Motivation 

  • Learn the seven factors to consider when developing sales compensation programs
  • Link sales force incentives with your firm’s business strategies
  • Understand each subordinate’s individual motivators and how to use them to accelerate their results
  • Increase motivation with a four-pronged approach to recognition, contests, and competition
  • Reward top performers while counseling poor performers to boost their results

Successful Sales Techniques and Tools

  • Gain a competitive advantage by using new sales strategies and technologies
  • Learn how to reverse salespeople’s tendencies to drop prices
  • Get the bottom third of your sales force to match the results of the top third
  • Boost results by implementing strategic sales training initiatives

Sales Hiring 

  • Better evaluate sales skills, motivation, and commitment
  • Decrease future turnover with five powerful screening techniques
  • Learn how to find well-qualified candidates
  • Spot “holes” in sales resumes and earnings histories
  • Use psychographic profiling techniques to better predict on-the-job success

Sales Leadership & Coaching

  • Develop critical sales team coaching success factors, standards, and commitments
  • Create sales team coaching plans and calendars
  • Develop motivation questions, during a sales management course practicum, for each salesperson
  • Implement a team sales skills reinforcement program
  • Role-play, in the sales manager training course, coaching your most difficult and challenging salesperson

Course Date: 23/24/30/31 October      From 10:00 am to 3:00 pm      Fees: 3900 


Price: 3900 EGP


This Certificate is designed to develop your knowledge of fundamental principles and contemporary techniques of the financial process. Boost both your earnings and confidence. Gain a well-rounded education in Commercial Investment in Real Estate

Target Audience:

Interested to pursue a Commercial Real Estate Career
People currently working as Commercial Real Estate agents
Self-investors who want to improve their knowledge/pursue their own business.

Course Outline:


  • Understanding the Fundamentals of Commercial Real Estate investment
  • Professional handling and closing of commercial deals
  • Getting to Know Commercial Real Estate in details & the Relationship between the Tenant & Landlord
  • Identifying types of real estate investment available and detailed explanation of when, how, and why to use each of them
  • Introduction to the latest market trends in terms of commercial real estate investment
  • Characteristics of Commercial Consultant
  • Commercial Real Estate Legalities & Types of Contracts
  • Types of real estate agreements and how to properly Negotiate the legal terms in all contacts
  • Understanding Asset Appraisal using different approaches and its regulations based on Egyptian law
  • Understanding and marketing Office space and retail
  • Types of Commercial Real Estate Risks

Office Space Categories and Retail

  • Facilities & Types of office buildings
  • Comparison between buildings types
  • Learning the needs of office tenant
  • Office Space Market Trends
  • Distinguish the types and features of retail properties and its transaction
  • How to deal with financial analysis of retail properties

Real Estate Property Appraisal:

  • Learn the differences between the value, price, and cost of any property
  • Different types of property value
  • Importance of property appraisal
  • How to appraise a property?
  • Different approaches (The Three Approaches) used to appraise and when to use and drawbacks of each approach.
  • Use of income analysis to appraise
  • Capitalization rate and its relation with appraising a property
  • Discounted cash flow and its relation with appraising a property
  • Appraisal regulations 

Course Date: 23/24/30/31 October       From 5:00 pm  to 10:00 pm         Fees: 3800

Price: 3800 EGP


Office 11 In spot mall, El-Obour Square, Front of Gate No.4 A.U.C, South Investors, 5th Settlement, New Cairo, Egypt

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