Join the future of Real Estate

Coldwell Banker Training Academy

Coldwell Banker Training Academy is considered one of the specialized institutes in Egypt that offers Real Estate education development and this should help Egypt build their leaders of tomorrow and create a deeper pool of talents in the Real Estate sales field. These courses are designed to offer all candidates interested in Real Estate sales a greater insight into the profession of selling and closing deals. Coldwell Banker Courses are delivered by professionals with over 10 years’ experience in real estate, the courses consists of both theoretical and practical elements of the real estate sales process with the emphasis on negotiations and closings.


Social Media course is aimed at educating and training participants in the rapidly expanding field of Real Estate Sales. Participants will be trained on the latest and most advanced techniques; they will develop skills in attracting more leads, promoting and protecting brand, and online reputation. This course is aimed at educating and training participants on the impact of E-commerce and how Social media has changed businesses in the field of Real Estate Marketing 

Target Audience:

Social media can augment any organization’s marketing efforts & in the Field of Real Estate.:

  • Entrepreneur and business owner
  • Social Media Marketing Manager
  • Social Media Consultant
  • Public Relations/Brand Manager
  • Blogger/Social Media Copywriter
  • Media Relations Representative
  • Online Community Engagement Manager
  • Social Media Strategist/Specialist
  • Public Affairs Officer

Course Objectives:

This course will train participants in:

  • Increase more traffic and how to generate visibility and awareness for your brand or product.
  • Advanced social media communication principles and platforms.
  • Understanding how the emotions of sharing impact social exposure and why social media strategies must originate from a business goal.
  • Understanding the subtle and intricate details of effective social media marketing.
  • Effectively implementing Social Media strategies and tactics and creating marketing campaigns
  • Identifying ways to motivate consumers.
  • Attracting a larger audience and communicating with influencers.
  • Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
  • Identifying the places, you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing Social Media goals.
  • Marketing a business through Social Media (Facebook, Instagram, LinkedIn, etc).

Saturday 20th January 2018 

Price: 900 EGP


This certificate is designed to help candidates become Professional Residential Real Estate consultants and enhance the skills of consultants who already work in the field. Candidates will gain the knowledge of setting their goals, identifying the sales cycle, client handling, negotiation skills, and closing deals in order to submit the first 3 week business plan at work.

Target Audience:

Candidates Interested in pursuing a career in Real Estate Marketing
Self-investors who want to improve their knowledge in the Real Estate market

Price: LE 3,300

Course Outline:

Day 1:

Roles of Real Estate Associate REA

  • Key Responsibilities of Sales Advisor
  • Characteristics, Skills & Qualities
  • Habits to become more effective sales person

Customers Buying Cycle

  • Customer Buying process
  • How to apply the cycle of success?
  • What is the DNA?

Sales Cycle:

  • Stages & Steps of sales Process
  • Principles of Sales
  • Identifying and understanding your target market

Prospecting tools & Methods

  • Using change to create discontent
  • Developing your sphere of influence
  • Developing effective attack plan to attract new prospects

Day Two:

Approaching your prospect

  • Actively generate new leads using different sources
  • Telephone Approach
  • Steps on how to obtain appointment with clients
  • Applying the ABC Technique
  • How to avoid mistakes.

Time Management for sales associat

  • Nature & Facts
  • Definition & Specification
  • Benefits & priorities

Day Three:

Showing Tips

  • Showing Preparation
  • Highlight on curb appeal

Features Vs. Benefits

  • Needs, Wants & Buying Motives
  • Translate features to benefits
  • Types of Benefits
  • Developing your sphere of influence
  • Developing effective attack plan to attract new prospects

Real Estate Negotiation Strategies to attain a client

  • Distinguish between bargaining, influencing and negotiating
  • Uncover buyer’s DNA
  • Steps of selecting properties
  • Techniques for demonstrating properties
  • Identify buyer signals
  • Practice the skills necessary for good negotiation
  • Identify the three critical variables that impact every negotiation
  • Building negotiation strategy (win-lose & win-win)
  • Learning the 10 golden negotiation tips

Real Estate Closing Deals

  • Identify what’s the meaning of closing
  • Closing is using K.A.S.H. technique (Knowledge, Attitude, Skills, Habits)
  • Understand why “Closing” seems so hard
  • How to handle objections
  • Learn different types of closings

Batch (1) (From 14/15/16) Jan 2018               Time: From 10:00 am to 3:00 pm

Batch (2) (From 21/22/23) Jan 2018               Time: From 10:00 am to 3:00 pm

Batch (3) (From 28/29/30) Jan 2018               Time: From 10:00 am to 3:00 pm

Price: 3300 EGP


To develop your managerial skills which will help you learn how to supervise, lead, develop, and direct your employees both individually and collectively to accomplish organizational goals. Understanding the essential responsibilities you should practice to help you direct teams.  This course will lead you to fulfill your duties and recognize the potential of your team.

Target Audience:

Managers, Business owners, Supervisors, Team leaders
Self-investors who want to improve their knowledge/pursue their own business

Course Outline:

Day 1 - Coaching For Performance

  • This course will give you an opportunity to experiment and practice different coaching techniques and styles
  • You’ll get ongoing feedback to build your confidence and enhance your competence in coaching
  • Presenting a wide range of methodologies that will guide you through different coaching skills, situations and requirements
  • Increase the productivity of your department
  • Use the three principles of effective communication
  • Recognize opportunities in coaching
  • Demonstrate the ability of others through using G.R.O.W. coaching models Focus on staff performance improvement

Day 2 - Self Development Personally and Socially

  • Achieve personal and interpersonal skills
  • Gain control over your life
  • Live with a purpose and vision
  • Focus on the highest priorities
  • Build a win-win relationship with others
  • Listen effectively
  • How to work with other to reach better solutions
  • How to achieve work/life balance

Day 3 - Time Management and Goal settings for Managers

Any Managerial post is very demanding with a heavy load of responsibilities. Part of the success of any manager or responsible post is having excellent time management skills. Time management is the road to success.

In this course you will learn how to:

  • Increase your productivity
  • Identify the most important tasks and create plans to allocate time accordingly, along with tools to stick with it.
  • Learn how to be organized motivated and effective in your personal and business life.
  • Learn to use time effectively
  • Stress handling & effective delegation.
  • Delegation and how it empowers your staff to work independently and confidently
  • Analyze your business using SWOT Analysis.


This Certificate is designed to develop your knowledge of fundamental principles and contemporary techniques of the financial process. Boost both your earnings and confidence. Gain a well-rounded education in Commercial Investment in Real Estate

Target Audience:

Interested to pursue a Commercial Real Estate Career
People currently working as Commercial Real Estate agents
Self-investors who want to improve their knowledge/pursue their own business.

Course Outline:


  • Understanding the Fundamentals of Commercial Real Estate investment
  • Professional handling and closing of commercial deals
  • Getting to Know Commercial Real Estate in details & the Relationship between the Tenant & Landlord
  • Identifying types of real estate investment available and detailed explanation of when, how why to use each of them
  • Introduction to latest market trends in terms of commercial real estate investment
  • Characteristics of Commercial Consultant
  • Commercial Real Estate Legalities & Types of Contracts
  • Types of real estate agreements and how to properly Negotiate the legal terms in all contacts
  • Understanding Asset Appraisal using different approaches and its regulations based on the Egyptian law
  • Understanding and marketing Office space and retail
  • Types of Commercial Real Estate Risks

Office Space Categories and Retail

  • Facilities & Types of office buildings
  • Comparison between buildings types
  • Learning the needs of office tenant
  • Office Space Market Trends
  • Distinguish types and features of retail properties and it’s transaction
  • How to deal with financial analysis of retail properties

Real Estate Property Appraisal:

  • Learn the differences between the value, price and cost of any property
  • Different types property value
  • Importance of property appraisal
  • How to appraise a property?
  • Different approaches (The Three Approaches) used to appraise and when to use and drawbacks of each approach.
  • Use of income analysis to appraise
  • Capitalization rate and its relation with appraising a property
  • Discounted cash flow and its relation with appraising a property
  • Appraisal regulations 

Batch (1) (From 9/10 -16/17) Jan 2018                              Time: From 5:00 am to 10:00 pm (Evening Session)

Batch (2) (From 24/25 -31/1) Jan and 1 Feb 2018             Time: From 10:00 am to 3:00 pm (Morning Session)

Price: 3800 EGP


In this 2-day course, we’ll explore commercial real estate as an interdisciplinary field. You’ll explore several aspects relating to finance, development, property management and analysis. Gain valuable insight into best practices and industry trends, and connect with others in this fast-moving profession.

Target Audience:

Real Estate Professionals and interested to gain knowledge in the Commercial Real Estate sector
Self-investors who want to improve their knowledge in the Commercial Real Estate market
Interested to course a career in the commercial Real Estate Field

Course Outline:

Module 1: Time Value of money


  • Introducing types of Investment
  • Understanding importance of time in investment
  • FV (Future Value) and compounding concept
  • PV (Present Value) and discounting concept
  • Understanding income properties and cash flow
  • Using TVM (Time Value of Money) concept in calculating property return
  • TVM Assignments using excel based tool

Module 2: It’s an Investment NOT a property


  • Financial tools to evaluate returns and the difference between them: NPV (Net Present Value), IRR (Interest Rate of Return) , ROI (Return on Investment)
  • Definition of Cap rate and how to use it.
  • Real Estate yields compared to other investments
  • Common types of investment returns
  • Calculate IRR using excel
  • ROI and Analysis using Excel based tools
  • Property Evaluation and pricing

Direct and Indirect Training methods:

  • Role-play
  • Simulation exercises
  • Discussion/debate formats
  • Experiential exercises
  • Assignments


This course develops your ability to focus on your outcome, tune in to your audience and develop your message for clarity and impact. Your ability to create an environment for open discussion and ongoing dialogue is crucial for communication success. The communications skills covered in this course will increase your ability to exercise choice and control for every type of conversation, influence without authority and improve quality of relationships and productivity.

This course helps sharpen the skills of even experienced sales professionals, enabling them to take advantage of sales opportunities and aggressively expand their business
It offers the opportunity to utilize your talents to present yourself effectively and confidently within your daily environment. Whether it’s the speech you deliver in the boardroom, the level of attention you give your client when they are talking to you, it all means something. This workshop will help participants understand the different methods of communication and how to make the most of each of them. it also More than simply a requirement for those looking to sharpen their sales skills, it is also essential viewing for those who wish to express themselves in a more confident and forthright manner allows individuals to take control of how they are perceived from the outside world in a practical, efficient manner with one to one support and guidance provided throughout

Target Audience:

  • Individual contributors, Managers, Team leaders, whose success depends on their ability to communicate clearly, to be understood and to influence how another person performs, and create positive working relationships.
  • Professional sales people
  • Lay people looking for ways to be more influential
  • Those who would like to start a career in sales
  • Anyone interested in the psychology of sales and dealing with people
  • Managers

Course Objectives:

This course will train participants in 2 days on the following topics:

1)What is Customer Sales psychology?

2)Professional Business Communications Skills:
Speak with more confidence & Listen Carefully
Steer Conversation & influence people
Move the confidence to make more of an impact on audience
Verbal, Written, Visual

3)Dress for Success (Appearance & Nonverbal Communications)
Body Language & Gestures
The Importance of First Impression
How decently your handshake
Importance of your smile and maintain eye contact
What do wear and what don’t? (Man V.s Woman)

4)Emotional Intelligence
What is emotional intelligence?
19 Competencies of Emotional Quotient
Can be EI be developed

5)How to Simplifying your business brain?
State the Reasons behind your failures with customers using the wrong body language

6)Presentation Skills:
How to do an effective presentation using the Four Ps

7)Business Meeting Etiquette:
Golden Rule
Platinum Rule

8)Client types:
Forever Buyer
Quick Seller
First Time Buyer
Urban Dweller

9)How to deal with different types of clients using professional business real estate languages

Price: 1800 EGP


Office 11 In spot mall, El-Obour Square, Front of Gate No.4 A.U.C, South Investors, 5th Settlement, New Cairo, Egypt
(202) 2573 4094
(202) 2573 4095

Contact Us