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Is the creation of BAM, a joint venture of three well-known companies in the Egyptian market:
El Abd, the visionary who saw Sidi Heneish Bay as the North Coast's crown jewel over 30 years ago and founded one of the best-chosen communities in Sahel, became synonymous with Sidi Heneish Bay.
The Badawy family, who are experts in engineering and building in Alexandria and the North Coast, formed Guira, a master contractor and home developer.
Ehab and Waleed Mokhtar, a well-known brand in West Cairo and the designers of the "Feel Good" neighborhood concept, founded J Developments, a boutique high-end development firm.
