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Direction White is a major coastal project by Arabella Real Estate Development, designed as a fully integrated luxury resort.
The village is characterized by its white architectural theme, blending with the Mediterranean’s blue water and golden sands, creating a calm and elegant summer atmosphere.
Arabella is an experienced and reputable developer in the Egyptian real estate market.
The company has delivered several successful residential and commercial projects.
Direction White is one of its flagship North Coast developments, built to match modern lifestyle standards.
Located at KM 192 on the Alexandria–Marsa Matrouh Road in Ras El Hekma Bay, one of the world’s most beautiful beaches.
Close to key roads and destinations:
Fouka Road, El Dabaa Road
Sidi Abdel Rahman, Sidi Hanish
Regional Ring Road
New Alamein City & Airport
Nearby villages: Gaia, Cali Coast, June Sodic, White Sand, and Mountain View.
Total area: 290 acres, developed over 4 phases.
80% of the land is dedicated to green spaces, lagoons, pools, and landscape.
Units are built on elevated levels from 5–44 meters above sea level ensuring sea views for all.
Unit types include: chalets, villas, twin houses, penthouses, duplexes, and townhouses.
Chalets from 70 m² to 313 m² (1–4 bedrooms).
Duplexes: 220–236 m² (3–4 bedrooms).
Twin houses: starting 258 m², gardens up to 543 m².
Villas: starting 400 m²; Royal villas include nanny & driver rooms.
All units are fully finished with ACs and kitchen cabinets; villas include private pools.
5-star hotel + beach hotel.
Large clubhouse areas (2 clubhouses).
Multiple pools, including women-only indoor pool.
Crystal lagoons, artificial lakes, and dancing fountains.
Wide green areas and dedicated kids' zones.
Sports facilities, gyms, spa, & cycling/ jogging tracks.
Commercial area with international brands.
24/7 security, surveillance cameras, and gated entrances.
Private parking & garages for up to 1000 cars.
Eco-friendly solar energy + high-speed internet.
Paved sandy beach (600 meters).
Premium location on Ras El Hekma Bay.
European-inspired architectural design.
Mixed-use community with full services.
High investment value due to rising demand in Ras El Hekma.
Competitive prices compared to neighboring mega projects.
The Arc Business District – New Cairo
Arabella Compound – New Cairo
Arabella Plaza
La Frontale Ras Sudr Resort

The company is a pioneer within the field of real estate development and contracting since 1993 and has numerous executed projects as well as projects beneath construction, whether residential or administrative projects or commercial malls, as well as medical centers... Read more