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A press conference by Coldwell Bank, Egypt, to announce the launch of the virtual “Meta Egypt” platform for real estate marketing. Cooperation with “Estate Waves” to operate the platform using metaverse technology to display 450 real estate projects.
Karim Zain: We seek to change the concept of real estate marketing and use modern technologies to enhance sales.
Ahmed Sobhi: The platform is an opportunity for real estate export. It helps customers to make a purchase decision.
Coldwell Banker Egypt held a press conference to announce the launch of the “Meta Egypt” platform on May 8, 2023 as the largest real estate services platform that includes a presentation of the largest number of projects belonging to major real estate development companies in Egypt and throughout the Republic, including residential, administrative and commercial projects. Through the Metaverse technology, in cooperation with the “Estate Waves” company, in the presence of Karim Zain, CEO of Coldwell Banker Egypt, Ahmed Sobhi, CEO of Meta Egypt, and a number of CEOs of real estate companies.
“Meta Egypt” is the first integrated platform for virtual reality, which was prepared over the course of 3 years to display investments amounting to a total of 150 billion pounds, to display more than 30 thousand residential, commercial and administrative units, within more than 450 real estate projects belonging to 100 of the largest development companies The various real estate properties in Egypt, depending on the metaverse technology, which enables the customer wishing to buy a real estate unit to view the units and tour inside them by default and preview their dimensions and internal divisions, with virtual dimensions and a 360-degree view, and see all their specifications, in a new dynamic experience that helps the customer make a purchase decision Especially since the platform not only provides virtual services, but also deals with the CRM platform to secure and protect all customer data, and the customer can communicate with the marketing officer to obtain more accurate details according to what the buyer sees, and the metaverse is considered a meeting place for all parties involved in the market Real estate developers, marketers, and companiesFinishing, interior designs and decoration, real estate financing institutions in addition to banks.
Karim Zain, CEO of Coldwell Banker Egypt, said that the aim of the platform is to change the concept of real estate marketing in Egypt, based on Coldwell Banker Egypt's experiences for more than 20 years, as the largest leading company in the field of real estate brokerage in Egypt, expressing his happiness in cooperation with Estate Waves, In launching the platform, which is an affirmation of Coldwell Banker Egypt’s keenness to provide everything new to its customers, especially since virtual reality and augmented reality technologies are among the most important modern technologies that are used in the field of real estate, and can be used to develop the concept of the real estate market, whether in preparing designs, Or in marketing through a different and professional display method to facilitate the promotion of projects, enhance sales operations, and contribute to expanding the reach of consumers and making sales more rapid.
Ahmed Sobhi, CEO of Meta Egypt, said that the company seeks to make the platform the largest virtual real estate market based on modern technology, how to benefit from virtual reality technologies as the latest waves of technological progress in the world, and to provide an opportunity for those interested in the real estate sector to learn about the latest developments in development projects. Real estate in Masry in an effort to stimulate sales, and help the customer obtain the appropriate unit for him, in addition to that the platform would open the door to new opportunities for real estate export, explaining that virtual reality technologies help highlight the details of projects, and display them easily to everyone, through virtual tours. For customers, it overcomes distances, and enables customers anywhere to take a virtual tour inside the property without the need to visit the property on the ground.