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B.TECH has signed a deal with the real estate investment and marketing company Coldwell Banker Egypt to provide integrated unit furnishing solutions and exclusive discounts on several products to the latter’s customers, as per an emailed release on April 9th.
Under the deal, B.TECH becomes a strategic partner in Coldwell Banker Star Club (CB Star Club), which provides the company’s customers with exclusive offerings from various vendors, covering all home needs such as financials, designs, finishing and furnishing, appliances, and insurance.
The deal is part of Coldwell Banker’s plans to boost the privileges offered to the CB Star Club’s members.
“The collaboration with Coldwell Banker Egypt represents a pivotal step in our strategic plan to expand our logistics and operational activities, as well as broaden our customer base through B.TECH Business services,” Mohamed Khattab, Executive Vice President of b_labs and Digital E-Commerce at B.TECH, commented.
“This partnership reflects our commitment to delivering on our promise to our customers, particularly those in the CB Star Club program, by providing exceptional discounts that cater to all customer segments and delivering an outstanding experience,” Karim Zein, CEO of Coldwell Banker Egypt, said.