COLDWELL BANKER DEVELOPERS

City Edge DevelopmentsOverviewCity Edge Developments was established in 2017 as a strategic partnership between the New Urban Communities Authority (NUCA) and the Housing & Development Bank (HDB) in Egypt.They focus on developing high-end suburban residential communities and mixed-use projects. Their model emphasizes quality, sustainability, modern architecture, and smart infrastructure.They also manage a diversified land bank (including third-party holdings) that spans residential, hospitality, retail, office, and educational uses.VisionTo develop sustainable cities and urban communities, characterized by excellence and innovation, thereby aligning with Egypt’s vision for urban development, and meeting the evolving needs of customers.MissionTo achieve sustainable growth and excellence in the real estate sector by strategically expanding the land bank, strengthening partnerships with government and private sectors, focusing on customer satisfaction, and investing in employees. The mission includes geographic expansion while maintaining high standards of quality and innovation.Iconic ProjectsHere are some of their notable / landmark projects:North Edge Towers – New Alamein: Residential towers in a prominent seaside location.Al Maqsad Compound – New Administrative Capital: Villas, townhouses, apartments in a major future city location.Etapa Compound – Sheikh Zayed: Boutique compound blending nature with modern design.Garden City Compound – New Administrative Capital: Large-scale project combining villas and apartments with green spaces.New Alamein Towers: Sea and lagoon views, modern residential towers in New Alamein.Why City Edge Developments?They have strong institutional backing (NUCA & HDB), which gives them access to prime land and regulatory support.Projects are designed with sustainability, smart infrastructure, and high-quality finishes.Diverse portfolio: residential, mixed-use, commercial, hospitality.They aim at “all-year living” in coastal places (e.g. New Alamein) instead of seasonal use only.OwnershipCity Edge Developments is jointly owned by:New Urban Communities Authority (NUCA) — the government entity responsible for planning & managing new cities in Egypt.Housing & Development Bank (HDB) — a major Egyptian bank with specialization in housing and real estate financing.

IMKAN Misr was established in 2015, to fulfill the needs of the Egyptian real estate market, to create affordable, sustainable and quality integrated communities in Egypt. IMKAN Misr is owned by Abu Dhabi Capital Group (ADCG) and Al Ain Properties, leading global developers with diversified investment portfolios and an extensive land bank of prime locations worldwide. Combining a wealth of global developments, with a skilled team of engineers, architects, planners, project managers, commercial and financial experts with hard-earned track records, IMKAN Misr brings forward a new standard of Real Estate Development to Egypt.

Inertia DevelopmentsOverviewFounded in 2007, Inertia Developments has grown into one of Egypt’s leading real estate developers, renowned for its innovative designs, premium quality, and commitment to creating lifestyle-driven communities. Inertia’s philosophy goes beyond simply constructing buildings — the company focuses on crafting integrated environments where architecture, landscaping, and services combine to create a seamless living experience.With a vision centered on innovation, customer trust, and long-term value, Inertia has positioned itself as a trusted name in the market, developing projects that range from vibrant residential communities to leisure, hospitality, and medical destinations. The developer stands out for its attention to detail, modern aesthetics, and sustainable approach, making its projects highly sought after by both end-users and investors.Iconic ProjectsJefaira (North Coast) A flagship development spanning over 5.5 million m² on the Mediterranean coastline, designed as a year-round seaside city. Jefaira offers a mix of villas, chalets, and apartments, with an emphasis on open green spaces, lagoons, and leisure facilities.G Cribs (El Gouna) A boutique residential project designed for young professionals and families, blending contemporary architecture with Gouna’s relaxed coastal lifestyle.Soleya (6th of October City) A premium residential compound featuring a low-density design, landscaped greenery, and stunning views of the Giza Plateau, offering peace and privacy in West Cairo.Brix (Sheikh Zayed) A community-focused development built with a focus on connectivity, offering apartments and duplexes surrounded by communal gardens and social hubs.Veranda (Sahl Hasheesh, Red Sea) A coastal residential resort combining luxury living with vacation-style amenities including pools, spas, and access to pristine beaches.Why Inertia?Diverse portfolio across coastal, residential, and mixed-use projects.Focus on sustainability and maximizing open/green spaces.Innovative architecture and partnerships with top designers.Trusted track record with thousands of delivered units and communities. Inertia Developments continues to redefine lifestyle destinations in Egypt, setting new benchmarks for quality, creativity, and integrated living.

Hassan Allam Properties (HAP)OverviewHassan Allam Properties (HAP) is a boutique, family-centric real estate developer in Egypt, operating under Hassan Allam Holding, with roots going back to 1936 as a contracting and construction group. Since 2000, HAP has focused on building intimate communities, investing in quality finishes, green landscaping, and hospitality-style amenities.Some key numbers:Land bank of ~6 million m² (both developed & under development).Around 13,891 residential units (built or in progress).VisionInnovating to lead by example in becoming the region’s developer of choice, by crafting intimate settings for communities to flourish, while experiencing hospitality and integrated living at its best.MissionBecoming the region’s leading developer in providing family-centric communities that not only ensure the highest return on investment, but also guarantee lifestyles of utmost exclusivity and convenience with unique precision and boutique quality. Iconic ProjectsHere are some of HAP’s noteworthy developments:Swan Lake Residences – New Cairo: A premium residential waterfront-style development combining luxury apartments, villas, and integrated services.HAPTOWN – Mostakbal City: A large mixed-use community (~243 acres), with a retail, entertainment, and lifestyle focus.Swan Lake North Coast – Ras El Hekma: A seaside resort-community project emphasizing green spaces, beach access, and high-end vacation-style amenities.AM:PM Mall – Swan Lake Residences, New Cairo: A commercial hub combining retail, restaurants, and leisure within its mixed-use settings.New Land in El Gouna (in partnership with Orascom Development): HAP acquired ~110,000 sqm for a boutique waterfront project featuring Greek-inspired design, condos- and penthouses-style units.Why Hassan Allam Properties?Strong heritage and experience: stemming from an 80-year old construction & contracting legacy under Hassan Allam Holding.Boutique / family-centred approach: prioritizing community, exclusivity, green landscaping, and quality over mass-volume.Substantial land bank & units in pipeline: millions of square meters and a large number of residential units under development or delivered.Recognition in both primary & secondary home markets: projects are not only in Cairo and New Cairo but also along the North Coast, Red Sea, Mostakbal City, etc.Flexibility in product types & high standards of design, amenities, finishing.OwnershipHassan Allam Properties is part of Hassan Allam Holding, a family business with generations of experience in engineering, construction, procurement, and development.Led by Mohamed Allam (CEO) and supported by a leadership team including Amr Gad (Operations), Ayten Anwar (Investment & Strategy), etc.

About PRE DevelopmentsPRE Developments is a leading real estate development and investment company in Egypt, established in 2017. Despite its relatively recent founding, PRE Developments has quickly made a mark in the Egyptian real estate market through its high-quality projects strategically located in prime areas, especially in the New Administrative Capital and Greater Cairo.Owner/Partners: PRE Developments (Private ownership) Vision & MissionVision: To be a leading developer of integrated residential communities that combine luxury and functionality, enhancing the quality of life for residents.Mission: To deliver innovative real estate projects that merge modern design with advanced technology, emphasizing sustainability and customer satisfaction. Investment Scale & Land HoldingsInvestment Value: PRE Developments’ total investments exceed EGP 25 billion, reflecting its strong financial capacity and ability to execute large-scale projects.Total Land Area: The company owns strategic land plots across Egypt, enabling it to develop diverse projects that meet market needs. Notable ProjectsThe Brooks – New Cairo: A luxury residential project in the heart of the Fifth Settlement, covering 158 acres with a variety of units starting from 200 m².Jebal Sokhna Resort – Ain Sokhna: A coastal resort on Zaafarana Road, spanning 71 acres, featuring chalets, twin houses, and standalone villas.El Hadaba – 6th October City: A premium residential complex near the Giza Pyramids, covering 33 acres, with villas starting from 300 m².Stone Park – New Cairo: A modern residential project at the entrance of the Fifth Settlement, offering contemporary design and fully integrated amenities. Why Choose PRE Developments?Proven Experience: Founded in 2017 with a strong record of successful projects.Innovative Designs: Projects feature contemporary designs that cater to client expectations.Strategic Locations: Land holdings in prime areas ensure accessibility and long-term value.Integrated Facilities: Projects include comprehensive hospitality, commercial, and recreational amenities.Commitment to Quality: Adheres to the highest standards in construction and project execution.Conclusion: PRE Developments is a trusted and forward-thinking real estate developer in Egypt, committed to delivering high-quality, innovative projects that enhance the living experience for residents and investors alike.

As Redcon Construction approaches its 28th anniversary, it has established itself as one of the leading EPC companies in Egypt.Redcon upholds a diversified portfolio of investments that spans over 5 companies in a variety of sectors including construction, GRC fabrication, steel, ready-mix, concrete production and real estate development.We adhere to our core values, standards as well as social and cultural responsibility while contributing our cumulative expertise, knowledge, and practices to healthcare, culture, manufacturing, infrastructure, education, hospitality, commercial, industrial, residential & renewable energy verticals and transportation.

La Vista DevelopmentsOverviewFounded in 1991 by Engineer Hany El Asmar (Founder & Chairman), La Vista Developments is one of Egypt’s leading real estate developers with a strong reputation for luxury coastal resorts and gated residential communities. Over three decades, the company has specialized in delivering projects that combine prime locations, innovative design, high-quality construction, and fully integrated services.La Vista has become synonymous with upscale seaside living and exclusive residential compounds across Egypt, catering to discerning homeowners and investors. Its projects are known for extensive landscapes, large green areas, water features, and meticulous urban planning.VisionTo redefine luxury real estate in Egypt by creating distinctive coastal and residential communities that set new standards of design, quality, and lifestyle.MissionTo provide high-value developments with superior construction standards and thoughtful master planning that ensure long-term satisfaction and investment growth.Iconic ProjectsLa Vista Ras El Hekma (North Coast) A flagship mega project along the Mediterranean, offering chalets, villas, townhouses, and endless amenities.La Vista Bay (North Coast) A premium resort community with lagoons, pools, and a vibrant coastal lifestyle.La Vista Cascada (North Coast) Exclusive chalets and villas overlooking stunning sea views.La Vista Sokhna Projects (1–6) A series of pioneering resorts in Ain Sokhna, among the first to establish the area as a prime destination.El Patio Compounds (Cairo & New Cairo) A chain of residential communities (e.g., El Patio 5, El Patio 7, El Patio Oro, El Patio Prime, El Patio Riva) known for lush landscapes, low-density living, and modern architecture.Why La Vista?Founded and led by Eng. Hany El Asmar, with over 30 years of proven experience.Strong portfolio of over 30 projects across prime locations (New Cairo, Sheikh Zayed, North Coast, Ain Sokhna, and New Capital).Specialized in coastal luxury resorts and premium residential compounds.Consistent delivery track record and solid credibility with homeowners and investors.Focus on landscaping, green areas, and lifestyle amenities that enhance community living.

Roya DevelopmentsOverviewFounded in 2007 by Engineer Hisham Shoukri (Founder & CEO), Roya Developments has positioned itself as a forward-thinking real estate developer with a vision to reshape Egypt’s urban landscape. The company is part of Roya Group, which encompasses subsidiaries like Pioneer Property and Taiba, expanding its presence in real estate, tourism, and investment.Roya is known for developing innovative large-scale communities that merge contemporary architecture with nature, while also focusing on lifestyle experiences, sustainability, and premium quality. The company has delivered and developed projects across Cairo, Ain Sokhna, and the North Coast, making it one of the key players in Egypt’s private real estate sector.VisionTo become a leading lifestyle developer in Egypt and the region, creating communities that combine innovation, design excellence, and sustainability.MissionTo deliver real estate projects that inspire, enrich, and elevate living standards, while maximizing value for residents, investors, and society as a whole.Iconic ProjectsTelal Ain Sokhna A premier beachfront resort combining luxury homes, lagoons, and hospitality facilities.Telal North Coast A flagship coastal development stretching along the Mediterranean, offering villas, chalets, and world-class amenities.Stone Residence – New Cairo A residential compound strategically located at the entrance of New Cairo, blending modern design with lush greenery.Stone Park – New Cairo A master-planned gated community featuring villas, twin houses, and apartments in a serene landscape.Stone Towers (Business Hub) An ambitious commercial and administrative project designed by Zaha Hadid Architects, set to become a landmark in New Cairo’s business scene.Why Roya?Founded and led by Engineer Hisham Shoukri, a visionary entrepreneur with decades of experience.Over 15 years of track record in diverse real estate projects across Egypt.Balanced portfolio covering residential, coastal, and commercial projects.Strong brand reputation built on trust, quality, and timely delivery.Integration of architecture, nature, and lifestyle amenities across all developments.

M Squared DevelopmentsOverviewFounded in 2012 as the real estate arm of Intro Holding Group, M Squared Developments has established itself as a forward-thinking developer committed to delivering innovative, sustainable, and lifestyle-driven communities. With a focus on residential, commercial, and coastal destinations, M Squared Developments has quickly grown into a trusted name in the Egyptian real estate market.As part of Intro Holding, a diversified Egyptian group with strong financial and operational foundations, M² benefits from stability, credibility, and long-term growth vision.VisionTo redefine modern living in Egypt by creating distinctive residential, business, and coastal communities that blend innovation, sustainability, and functionality.MissionTo deliver high-value projects that prioritize architectural excellence, environmental responsibility, and customer-centric experiences, ensuring both quality of life and long-term investment returns.Iconic ProjectsEl Masyaf Ras El Hekma – North Coast A premium coastal destination featuring chalets, townhouses, and standalone villas designed for a relaxed yet upscale seaside lifestyle.Trio Gardens – New Cairo Egypt’s first tri-villa concept, designed with clusters of three villas around shared green courtyards, maximizing both privacy and community interaction.31 West Compound – Sheikh Zayed A boutique residential development in West Cairo offering modern living spaces with elegant design and exclusive amenities.41 Business District – Sheikh Zayed A dynamic mixed-use business hub designed to host offices, retail, and services in a prime location, meeting the needs of entrepreneurs and corporations.Why M Squared Developments?Strong backing from Intro Holding Group, ensuring financial stability.Diverse portfolio across residential compounds, coastal resorts, and commercial hubs.Pioneer in innovative concepts like the Tri-Villa in Trio New Cairo.Focus on sustainable designs, green landscapes, and integrated services.Credibility built on delivering quality communities and lifestyle-focused destinations.

Madaar DevelopmentsOverviewFounded in 2015, Madaar Developments is a fast-growing Egyptian real estate company dedicated to creating fully integrated lifestyle communities that combine residential, leisure, and hospitality experiences. With a vision to provide value-driven developments, Madaar has built a reputation for delivering projects that reflect innovation, quality, and sustainability.The company’s strength lies in its strategic partnerships with leading architects, designers, and international hotel operators, ensuring that each project sets new benchmarks for luxury and functionality in the Egyptian real estate market.VisionTo become a leading real estate developer in Egypt by creating sustainable, world-class communities that enrich the lives of residents and investors.MissionTo deliver unique destinations that seamlessly blend luxury living, natural surroundings, and modern conveniences, while maintaining long-term value for clients and stakeholders.Iconic ProjectsAzha – Ain Sokhna A flagship beachfront project spanning 1.6 million sqm, featuring luxury residences, lagoons, retail areas, and a mix of hospitality facilities. Azha is operated in partnership with international hotel brands, offering a year-round seaside lifestyle.Azha North – Ras El Hekma The latest coastal development on the North Coast, designed as an integrated resort with residences, serviced apartments, and luxury hotel facilities overlooking the Mediterranean Sea.Why Madaar Developments?Strong expertise in coastal and mixed-use developments.Collaborations with renowned international partners in design and hospitality.A proven track record of delivering large-scale, high-quality destinations.Focus on sustainability, lifestyle, and long-term value creation.Reputation for combining innovation, luxury, and functionality in every project.

Dorra DevelopmentsOverviewDorra Developments is one of Egypt’s most established real estate developers with a legacy spanning over 80 years. As part of the Dorra Group, founded by Eng. Mohamed Dorra in the 1940s, the company has grown into a leading player in the Egyptian and Middle Eastern markets. Known for its innovation, reliability, and quality, Dorra has successfully developed a diverse portfolio of residential, commercial, and mixed-use projects that shaped Cairo’s urban landscape.The group’s expertise extends beyond real estate into construction, contracting, and project management, giving it a strong competitive edge and the ability to execute large-scale projects with precision.VisionTo remain a pioneer in real estate development, offering sustainable communities that combine modern living, premium quality, and long-term value for residents and investors.MissionTo deliver exceptional projects that enhance lifestyles, reinforce trust, and contribute to the growth of Egypt’s real estate market.Iconic ProjectsVillage West – Sheikh Zayed: A premium residential compound inspired by cosmopolitan European architecture, designed for vibrant community living.Greens – Sheikh Zayed: One of the earliest upscale compounds in Sheikh Zayed, known for its greenery and serene environment.The Address East – New Cairo: A landmark residential community offering luxury apartments and modern amenities.The Address West – Sheikh Zayed: A high-end compound designed with green landscapes and upscale facilities.Capital Business Park – Sheikh Zayed: One of the most prominent administrative and commercial complexes in West Cairo.The Courtyards – Sheikh Zayed: A boutique residential project combining privacy, greenery, and contemporary architecture.West Golf Villas – New Cairo: Exclusive villas overlooking lush golf landscapes.Why Dorra Developments?Over 80 years of expertise in construction and real estate.A diversified portfolio covering residential, commercial, and mixed-use projects.A trusted name with a track record of delivering on time and with high quality.Led by Eng. Mohamed Dorra’s legacy, the group remains family-owned and operated with a strong commitment to excellence.Recognized as one of Egypt’s most credible and innovative developers.

Better Home DevelopmentsOverviewBetter Home Developments is one of Egypt’s pioneering real estate developers, established in 1998 as part of the Better Home Group, founded by Dr. Sherif Adel. Over the past two decades, the company has built a strong reputation for delivering innovative residential, commercial, and administrative projects across Egypt’s most strategic locations.The group also owns Better Mix (building materials) and Better Office Furniture, which strengthen its ecosystem and enhance the quality and sustainability of its real estate projects.With a philosophy centered around quality, creativity, and customer trust, Better Home has successfully positioned itself as one of the most reliable developers in the New Administrative Capital, New Cairo, and beyond.VisionTo create sustainable, integrated communities that offer residents the perfect balance of modern design, functionality, and long-term value.MissionTo deliver world-class developments that redefine the Egyptian real estate market by combining innovation, premium quality, and customer satisfaction.Iconic ProjectsMidtown New Capital (multiple phases – Solo, Sky, Villa, Condo, Midtown Sky Mall): among the most prominent residential and mixed-use projects in the New Administrative Capital.Cairo Business Plaza – A landmark business and administrative complex in the New Capital.Cairo Medical Center – A specialized medical hub offering state-of-the-art healthcare facilities.High Land Compound – 6th of October City: One of the group’s earlier residential successes.Cairo Business Gate – A premium administrative development in New Cairo.Better Mall & Mega Mall – Modern retail hubs with diverse shopping and entertainment options.Why Better Home Developments?Over 25 years of expertise in real estate development.Strong track record in residential, administrative, and commercial projects.One of the leading developers in the New Administrative Capital with several flagship projects.Backed by the diverse operations of Better Home Group, ensuring quality in materials, furniture, and services.A trusted brand that consistently delivers projects with modern designs and reliable investment value.

Arab Developers Holding (ADH) OverviewArab Developers Holding (ADH) is a prominent real estate company in Egypt and the Middle East, established to deliver innovative residential and mixed-use communities that combine quality, affordability, and long-term value. With a rapidly growing portfolio and strategic expansion plans, ADH has positioned itself as a major player in Egypt’s real estate landscape.The company’s current land bank exceeds 5.27 million sqm (~1,253 acres), allowing for the development of large-scale, master-planned communities across prime locations.VisionTo redefine affordable luxury by creating vibrant, integrated communities that enhance quality of life and set new standards for sustainable urban living.MissionTo deliver high-quality, customer-centric projects across Egypt and the region, combining affordability with superior design and execution, while ensuring long-term value for clients, investors, and communities.Iconic ProjectsNyoum October – 6th of October City, one of the largest mixed-use communities in West Cairo. ADH has already invested EGP 12 billion in this project.Nyoum Assiut – a large-scale residential development in Upper Egypt.Nyoum Mostakbal – in Mostakbal City, East Cairo.Nyoum Pyramids – located near the Pyramids area, blending history with modern lifestyle.Nyoum New Mansoura – a coastal residential community in New Mansoura.Why Arab Developers HoldingProven Delivery: Delivered over 7,011 units in just four years, with construction investments exceeding EGP 5.3 billion.Extensive Land Bank: Over 5.27 million sqm of land in strategic locations across Egypt.Strong Investments: Billions allocated across projects, showcasing financial strength and long-term commitment.Customer-Centric Approach: Focused on delivering affordable yet high-quality homes and lifestyle solutions.OwnershipArab Developers Holding is chaired by Eng. Tarek Shoukry, a prominent figure in Egypt’s real estate sector and a member of parliament, known for his active role in shaping Egypt’s property market.

Living Yards DevelopmentsOverviewLiving Yards Developments is a progressive Egyptian real estate developer that has quickly established itself as one of the most dynamic players in the market. Founded with the philosophy of “thinking the unthinkable,” the company focuses on blending affordability with luxury while ensuring innovative design and functionality. Living Yards has built a strong reputation in a short time for delivering projects that provide premium lifestyle experiences at competitive prices, with a vision to set new benchmarks in Egypt’s real estate sector.VisionTo redefine urban living in Egypt by creating communities that combine international standards with local insight, offering residents homes that inspire comfort, innovation, and value.MissionTo deliver high-quality, sustainable developments that integrate modern architecture, smart planning, and lifestyle amenities, ensuring that every project enhances the well-being of its residents while maximizing investment returns.Iconic ProjectsThe Loft (New Capital) – A landmark residential project spanning 23 acres in the R7 district of the New Administrative Capital. It is designed with a minimal building footprint, allowing for vast green areas, water features, and community spaces. Unit types range from apartments and duplexes to loft-inspired designs, with flexible layouts and modern aesthetics.The Loft Plaza (New Capital) – A mixed-use project in the heart of the New Administrative Capital combining residential, commercial, and administrative spaces, designed to be a vibrant hub for modern living and business.Why Living YardsA unique value proposition combining luxury at affordable prices.Flexible unit designs tailored to customer needs, including customizable layouts.Strong focus on green spaces, open areas, and lifestyle amenities.Commitment to timely delivery and high construction quality.OwnershipLiving Yards Developments was established as a partnership between two leading business entities: AM Group and The Egyptian Swiss Group. Both companies bring decades of expertise in various sectors including investment, trading, and development, which provides Living Yards with strong financial backing and a solid foundation for growth.

Madinet Masr DevelopmentsOverviewMadinet Masr is one of Egypt’s oldest & most established real estate developers, founded in 1959. It has built its reputation by creating large-scale mixed-use communities, master-planned cities, and integrated residential, commercial, educational, and lifestyle offerings.It boasts a substantial land bank of ~12.8 million sqm as of Q1 2025, with prime holdings in projects like Sarai and Taj City, as well as newer lands in Mostakbal City, New Heliopolis, and Assiut.VisionTo transform urban living in Egypt through planned, sustainable communities that balance quality, accessibility, and modern lifestyle conveniences.MissionTo continuously deliver mixed-use developments rooted in strong planning, high standards of design & infrastructure, and services tailored to residents’ needs, while expanding responsibly and maintaining financial strength.Iconic ProjectsSarai – A major mixed-use development spanning ~5.5 million sqm along the Cairo-Suez Road / Al Amal axis. Offers apartments, S-Villas, townhouses, large green area, lagoon (~50,000 sqm), and full lifestyle amenities.Taj City – Another flagship project (~3.6-3.7 million sqm) situated on Suez Road & Ring Road, opposite Cairo International Airport. It includes residential neighborhoods, commercial zones, educational institutions, etc.The Butterfly, Mostakbal City – A newer launch under development, part of the expansion outside the main Sarai / Taj areas. “Tajed” Commercial District – A commercial hub in Taj City (~39,000 sqm) offering retail, dining, offices, and other commercial uses.New Heliopolis City Co development – A large project in partnership, adding ~491 feddans to their portfolio for residential, commercial, villas etc.Why Madinet Masr?Massive Land Bank & Ownership: ~12.8 million sqm held in freehold across multiple geographies gives them flexibility in development timing.Strong Financial Investment & CAPEX: they have deployed large CAPEX in Sarai, Taj City, launched major phases like Sheya and Esse Residence with expected sales in the billions.Heritage & Trust: Over 60 years of operation, listed on EGX, recognized for high-quality planning, infrastructure, and delivery.Diverse & Mixed-use Portfolio: Residential, commercial, leisure, educational components in one masterplan, offering urban self-sufficiency.OwnershipChair & CEO: Abdallah Sallam leads the company.The company is publicly listed, with strong corporate governance.